Griffin Robillard - Copywriter / Creative Director
Made with Bright Colors (FKA Lonely Whale) Tommy Hilfiger. Shawn Mendes. 
A partnership with a purpose.
Role
Writer
Collaborators
Harry Bernstein - CCO 
Emy Kane - Chief of Staff



 A cocktail of 90s reverence, sustainability and a dash of prep. 

The goal of this 18-month campaign was to "cultivate a community to reimagine style more sustainably" through a co-designed capsule collection, a wealth of social content, and a documentary showing the everything behind the curtain. 




To launch the campaign, we first offered Shawn's fans the opportunity to join Tommy's "Close Friends" on Instagram Stories for access to exclusive content. In just 24 hours, we received 10,000 requests which resulted in increased engagement and audience growth. 

We then produced and edited a series of documentary style videos that featured Shawn discussing the inspiration behind the campaign and his new co-designed capsule collection.





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