Made with McCann NY Grand gestures are great, but Chick-fil-A cares more about the little things.
Role Writer
Collaborators
Ralph Vibar - Art Director
Tom Weingard - Creative Director
Sherrod Melvin - Creative Director
I wrote over 3,000 headlines from the perspective of a cow during my tenure on this account. I can’t prove it, but I do believe there was a brief period of time where every OOH in the world was written by me. I learned QSRs inside and out while throwing everything at the dartboard: radio, live reads, activations, video games, broadcast, social, and even designed a parade float.
Fun fact: the cows have the reading and writing faculties of a kindergartner.