Tento — Griffin Robillard

Griffin Robillard - Copywriter / Creative Director

Tento is a fintech that gives SMBs fast, easy financing while building good credit along the way. Work hard, get credit.

Role

Creative Direction
Naming & Brand Identity
Brand Voice & Messaging
GTM & Partnership Strategy
Product Marketing
Paid & Organic Social, OOH

Collaborators
Cameron Brocksen - Brand Designer
JoJo Brocksen - Head of Product
Griffin Camper - CBO
Andrew Paulson - CEO

I helped take Tento from concept to brand, defining its voice, strategy, and visual direction with Miscelanea Studio. From naming and messaging to investor decks, launch campaigns, and product storytelling, I shaped a brand that’s both data-driven and stupidly simple to use.

Alongside CEO, Andrew Paulson, and CBO, Griffin Camper, we devoped a brand and GTM strategy built on 100% partner-led distribution with zero CAC. Through partnerships with Bankrate, NerdWallet, MoneyLion, and Equifax, we scaled to $25M ARR with a six-person team.

With 20+ years in lending, first at Wells Fargo and then at his own company, Triton Capital, Tento’s CEO, Andrew Paulson, knew exactly what small businesses were missing.

Our lending product offered working capital, invoice financing, and equipment loans, with credit building baked in. Our credit product embedded business credit scores, insights, and tools directly inside the platforms owners already use, giving many of them their first real look at their own credit. Think Credit Karma for business credit.

Return to projects

Griffin Robillard®
CW / CD