- Tommy Hilfiger x
Shawn Mendes - Tento
- Goldschlager
- Chick-fil-A
- Guilt-Free Ghosting
- Nespresso
- Joycestick VR
- Political Potpourri
- Cigna
About
I helped build Tento from a concept into a brand by defining its voice, visual direction, and strategic foundation. Tento gives small businesses the credit visibility they’ve never had before — embedding business credit scores, insights, and tools directly inside the platforms they already use. Think Credit Karma for business credit.
From naming and messaging to investor decks, launch campaigns, and product storytelling, I shaped a brand and product that feels both credible and human: data-driven, empowering, and stupidly simple to use. The result is a fintech identity built not around jargon but around clarity, growth, and lasting trust between platforms and the sellers they serve.
See how we changed fintech for one small business at a time right here.